[PERSONAL PROJECT]
BUI THI XUAN HIGH SCHOOL
FOOTBALL CLUB
Art Director: Long Vo
Shooting: Kim Bao, Anh Duong
KEY VISUAL
Everyone starts from the streets, and so is football.
This summer, I kicked off the campaign "Pride in green - Fame in the streets"
This summer, I kicked off the campaign "Pride in green - Fame in the streets"
in the context of my team launching a new green shirt and about to participate in major tournaments. The campaign aims to reach many young people aged 14-18, thereby affirming that football starts from the streets and that street qualities are expressed through each player's personality.
IDEA
The Key Visual started with the idea of the players standing in an alley with two colorful graphity walls on either side, looking rebelliously at the camera, with the tall buildings of the city behind them. The image means that, somewhere, under those high-rise buildings, football life is still going on and the street spirit has long seeped into the blood of the players. They will bring it to the field with the most enthusiastic fire.
TONE AND MOOD
Many street colors, but still keep the main color as bright green
GRAPHIC
Using fire to symbolize enthusiasm, graphity walls create a street feel
SHOOTING KEY VISUAL
We came up with the concept and took photos for the key visual,
of course it took us quite a while to produce satisfactory photos.
MAKING KEY VISUAL
PLAYER IMAGES
[from shooting to praphic]
POST SOCIAL
THANKS FOR SCROLLING
visit the link for more:
[Longvospace@24]
